I have more than 20 years of integrated marketing experience across industry verticals, with a fair amount of experience in establishing new products / brands in India from the scratch. This includes making a brand preferred amongst the consumer , channel, SME, corporates etc…
Currently working on ” Outsourced CMO” model where we provide marketing planning, support & implementation to various startups /small / mid size companies in the field of manufacturing , services, products, e-commerce & technology who wants to create a brand space for themselves without hiring an expensive marketing resource.
Objective is to effectively manage complete marketing for a startup / mid size company on a plug & play model wherein no need to create an internal division within the entity
In my past professional career, I have worked on some key differentiating marketing assignments some notably are positioning AMD in India way back from 2004 – 2009 including managing marketing for AMD in MEA region as well , retail marketing for SanDisk & thus contributing in becoming NO 1 consumer brand in India , Brand positioning of Tata Power Solar specially after BP exit from India
Marketing Strategy , Planning & Budget Control
Customer & Loyalty marketing
Besides my profession I am a mentor in NASSCOM 10,000 startups to promote new age entrepreneurs .
Part of NAIN program of Department of IT BT and S & T ,Government of Karnataka , to evaluate & mentor new startups proposal received for Govt funding , support & network.
Mentor at IvyNext.com
Please feel free to write to me at firstname.lastname@example.org to see how can i help in marketing & brand for startups / SME.