After spending 14 years in the Murugappa Group and Wipro Infotech in various business development roles, he was bitten by the internet bug and co-founded Fabmart.com in 1999 – India’s first pure-play online retail company. This was later re-branded as Indiaplaza and I ran this company till 2013.
In 2002 he co-founded Fabmall – India’s first integrated online and offline retail company.
Fabmall went on to become one of India’s largest grocery retail chains and was subsequently acquired by the Aditya Birla Group and the Fabmall stores in various cities in South India were re-branded as More chain of stores.
Currently he consults with top retailers and brands on their e-commerce, omni-channel, internet plays and help them go online.
He also mentors e-commerce and data analytics start-ups.